Privacy Policy
How Phantom Ales collects, uses, and protects information when you visit the site.
This Privacy Policy describes how Phantom Ales ("we," "us," or "our") collects, uses, and shares information when you visit phantomales.com (the "Site"). By using the Site, you agree to the practices described below.
1. Information we collect
Information you provide directly
When you contact us, subscribe to our newsletter, or create an account, you may provide information such as your name, email address, and the content of your messages. We collect only what you voluntarily share.
Information collected automatically
When you visit the Site, we and our third-party service providers automatically collect certain information, including:
- IP address and approximate location (city/region level)
- Browser type and version, operating system, device type
- Pages visited, time spent on pages, referring website
- Search queries used to reach the Site
- Interaction data (clicks, scrolls, form submissions)
Cookies and similar technologies
We use cookies, web beacons, and similar tracking technologies to operate the Site, remember your preferences, measure traffic, and serve advertising. You can control cookies through your browser settings, though disabling them may affect Site functionality. See our Cookie Policy for details.
2. How we use information
We use the information we collect to:
- Operate, maintain, and improve the Site
- Respond to your inquiries and provide customer support
- Send newsletters or updates you've subscribed to
- Analyze usage patterns and measure content performance
- Serve relevant advertising (see Section 4 below)
- Comply with legal obligations and enforce our terms
- Detect, prevent, and address fraud or security issues
3. Third-party services we use
We use trusted third-party services to help operate the Site. These services may collect information independently under their own privacy policies:
- Google Analytics — traffic and usage analytics
- Google Search Console — search performance
- Google AdSense — advertising (see Section 4)
- Stripe — payment processing, if you make a purchase
- Email service providers — for newsletter delivery
4. Third-party advertising
We display advertising on this Site through Google AdSense and potentially other third-party ad networks. These services use cookies and similar technologies to serve ads based on your prior visits to this Site and other sites on the internet.
Google's use of advertising cookies
Google, as a third-party vendor, uses cookies to serve ads on the Site. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and other sites on the internet. This includes Google's use of the DoubleClick DART cookie.
You may opt out of personalized advertising by visiting Google's Ad Settings. Alternatively, you can opt out of some third-party vendors' use of cookies for personalized advertising by visiting aboutads.info.
Affiliate advertising
Some links on the Site are affiliate links. When you click and make a purchase through these links, we may receive a commission at no additional cost to you. This does not influence our editorial content. See our Affiliate Disclosure for details.
5. How we share information
We do not sell your personal information. We may share information in the following limited circumstances:
- With service providers who help us operate the Site (hosting, analytics, advertising, payment processing), bound by confidentiality agreements
- For legal reasons when required by law, court order, or to protect rights, property, or safety
- In business transfers such as a merger, acquisition, or sale of assets, in which case users will be notified
- With your consent for any other purpose disclosed at the time
6. Your rights and choices
Access, correction, and deletion
You may request access to the personal information we hold about you, request corrections to inaccurate information, or request deletion, subject to legal exceptions. Contact us at the address in Section 11 below to exercise these rights.
California residents (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising these rights.
European residents (GDPR)
If you are in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, object to processing, and data portability. You also have the right to lodge a complaint with your local data protection authority.
Opting out of advertising cookies
You can opt out of personalized advertising through:
- Google Ad Settings
- Digital Advertising Alliance opt-out
- European Interactive Digital Advertising Alliance
- Your browser's Do Not Track or privacy settings
7. Children's privacy
The Site contains content about alcoholic beverages and is intended for adults of legal drinking age (21+ in the United States, varies by jurisdiction). The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it promptly.
8. Data security
We implement reasonable technical and organizational measures to protect the information we collect. However, no method of transmission or storage over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
9. Data retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Analytical data may be retained in aggregated or anonymized form indefinitely.
10. International users
The Site is operated from the United States. If you access the Site from outside the United States, please note that your information may be transferred to, stored in, and processed in the United States, where privacy protections may differ from those in your country.
11. Contact us
For questions about this Privacy Policy, to exercise your rights, or to make a complaint, please contact us:
- Email: privacy@phantomales.com
- Web: phantomales.com/contact
12. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page. Material changes will be communicated through prominent notice on the Site. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.