Cookie Policy
What cookies we use, why, and how to control them.
This Cookie Policy explains how Phantom Ales ("we," "us," or "our") uses cookies and similar tracking technologies on phantomales.com (the "Site"). It should be read together with our Privacy Policy.
What are cookies?
Cookies are small text files placed on your device (computer, tablet, phone) when you visit a website. They help sites remember information about your visit — preferences, settings, login state — and can also be used for analytics and advertising.
In addition to cookies, similar technologies like web beacons, pixels, and local storage may be used for similar purposes. This policy covers all of these technologies collectively as "cookies."
Types of cookies we use
Essential cookies
These are necessary for the Site to function properly. They enable basic features like page navigation, secure access, and session management. Essential cookies don't require your consent because the Site can't function without them.
Analytics cookies
We use Google Analytics and similar tools to understand how visitors interact with the Site — which pages are popular, how people arrive, and how we can improve. Analytics cookies collect information in aggregate form and don't personally identify you.
Advertising cookies
We display third-party advertising, including through Google AdSense. Advertising cookies help select ads relevant to you and measure ad effectiveness. These cookies may be set by Google or other advertising partners and may track your activity across different websites.
Affiliate tracking cookies
When you click an affiliate link on our Site, the destination merchant may place a cookie on your device so they can attribute a purchase back to us if you complete one. This is standard for affiliate marketing and doesn't affect the price you pay.
Specific cookies we use
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| __gads, __gpi | Google AdSense | Ad selection and measurement | 13 months |
| IDE, DSID | Google DoubleClick | Ad targeting and measurement | 1–13 months |
| PHPSESSID | Phantom Ales | Session management | Session only |
This list is not exhaustive. Our advertising partners may set additional cookies. Names and durations can change as providers update their systems.
Third-party cookies
Some cookies are set by third-party services we use, including:
- Google (Analytics, AdSense, DoubleClick, Fonts) — see Google's Privacy Policy
- YouTube (embedded videos, when present) — see Google's Privacy Policy
- Affiliate networks (ShareASale, Amazon Associates, Impact, Pepperjam, Travelpayouts, and others) — each has its own privacy policy
- Stripe (if you make a purchase) — see Stripe's Privacy Policy
How to manage cookies
Browser settings
Most browsers allow you to view, delete, and block cookies. Settings vary by browser; look for "cookies" or "privacy" in your browser's settings menu. Common browser cookie controls:
Blocking all cookies may affect Site functionality, including content display and personalization.
Opting out of advertising cookies
To opt out of personalized advertising specifically:
- Google Ad Settings — control Google's use of advertising cookies
- Digital Advertising Alliance (US) — industry-wide opt-out
- European Interactive Digital Advertising Alliance (EU)
- Network Advertising Initiative
Do Not Track
Some browsers send a "Do Not Track" signal. Because there's no industry standard for how to respond to these signals, we don't currently respond to them. You can still control tracking through the methods above.
Changes to this policy
We may update this Cookie Policy periodically as our practices, services, or legal requirements change. When we do, we'll update the "Last updated" date at the top of this page.
Contact us
Questions about our use of cookies? Contact us at privacy@phantomales.com or through our contact page.