About
America's second oldest brewery, founded in 1860 in New Ulm, Minnesota, August Schell Brewing Company crafts German-style beers with heritage and passion. They brew traditional, seasonal, and limited-edition options meant to be shared. Visitors can tour the historic grounds, enjoy the Bierhalle, Biergarten, and events like Maifest and beer releases.
German-style beers
Historic family-owned brewery since 1860
Brewery tours and Bierhalle
Photos
What They Make
Jalapeño Lime Lager
balanced crisp refreshing taste with a little kick from roasted jalapeños
Schell's Dark
dark beer used in sourdough class
Lake Escape
flagship beer
Schell Sangria
sangria-style beer
Firebrick
red beer
No Frills
core beer
Notorious Pils
pilsner
Awards
Multiple awards at Great American Beer Festival for various beers including Schell’s Pils and Oktoberfest.
2023
Upcoming Events
Food Truck: Hungry Boys
Saturday, April 18 11am to 7pm
Food truck on-site at brewery
BINGO at the Bierhalle
Tuesday, April 21 6pm to 8pm
BINGO supporting New Ulm Baseball Association, jackpot up to $2000
German Beer Day
Thursday, April 23 5pm to 7pm
Live concertina music, Pork Schnitzel dinner $20
Food Truck: S&B BBQ
Saturday, April 25 12pm to 4pm
Food truck on-site
Schell’s Border Batch
Sunday, April 26 9am to 2pm
Annual trade show for collectors in basement taproom
Beer Release & Brewer’s Chat: Jalapeño Lime Lager
Friday, May 1 6pm to 8pm
Re-release of Jalapeño Lime Lager
Maifest
Saturday, May 2 11am to 8pm
Spring German celebration with limited beer, meals, Maipole
Latest News
Camper Giveaway; Jalapeño Lime Lager re-release; Biergarten closed for season