About
Luxco is a consumer products company that supplies premium alcohols and wines, owning distilleries like Lux Row Distillers, Limestone Branch Distillery, Ross & Squibb Distillery, and Destiladora Gonzalez Lux. They focus on innovative brands such as Penelope Bourbon, El Mayor Tequila, Yellowstone Bourbon, and Rebel Bourbon. Mindful of the past yet future-focused, they emphasize optimized resources, service, and social responsibility.
Penelope Bourbon
El Mayor Tequila
Yellowstone Bourbon
Rebel Bourbon
Lux Row Distillers products
Photos
What They Make
Penelope Peach Old Fashioned
ready-to-pour bottled cocktail
El Mayor Tequila
award-winning premium tequila with new 750 mL packaging
Yellowstone Bourbon
partners with National Parks Conservation Association
Rebel Bourbon Kyle Busch 108 Single Barrel Bourbon
limited-edition single barrel release
Penelope Bourbon
expanding lineup
Awards
Various brand-specific awards
2023
Blood Oath series often recognized in whiskey competitions.
2023
Latest News
Penelope Bourbon launches ready-to-pour Peach Old Fashioned; El Mayor Tequila debuts new packaging throughout 2025; Yellowstone Bourbon achieves donation milestone with NPCA; Rebel Bourbon releases Kyle Busch 108 Single Barrel Bourbon.