About
America's second oldest brewery, founded in 1860 in New Ulm, Minnesota, by August Schell. Specializes in German-style beers crafted with heritage and passion. Offers historic brewery tours, a Bierhalle for enjoying brews, seasonal Biergarten, and frequent events like food trucks, BINGO, and Maifest.
German-style beers
Historic brewery tours
Family-owned since 1860
Bierhalle and seasonal Biergarten
Photos
What They Make
Jalapeño Lime Lager
Balanced crisp lager with roasted jalapeños and sterling hops for a kick.
Lake Escape
Flagship beer shown in hero image.
SCH Sangria
Sangria-style beer.
Schell's Dark
Dark beer.
Schell's Light
Light lager.
Firebrick
Red beer.
No Frills
Standard beer.
Notorious Pils
Pilsner.
Awards
Gold Medal, Great American Beer Festival (various years)
2023
Multiple awards for Oktoberfest and specialty brews.
2023
Upcoming Events
Food Truck: Hungry Boys
Saturday, April 18 12pm to 4pm
Food truck on-site at the brewery.
BINGO at the Bierhalle
Tuesday, April 21 6pm to 8pm; recurring Tuesdays
BINGO night supporting New Ulm Baseball Association, jackpot up to $2,000.
Schell’s Border Batch
Sunday, April 26 9am to 2pm
Annual beer label trade show in historic basement taproom.
Beer Release & Brewer’s Chat: Jalapeño Lime Lager
Friday, May 1 6pm to 8pm
Re-release of Jalapeño Lime Lager with brewer chat.
Maifest
Saturday, May 2 11am to 8pm
Spring German-style celebration with limited beer, food, Maipole.
Latest News
Upcoming events include Jalapeño Lime Lager re-release on May 1, Maifest on May 2, and ongoing food trucks and BINGO. Camper giveaway promotion. Recent Google reviews praise tours and history.